• Apple announced the iPhone XR, XS and XS Max.
  • The new handsets follow the company’s 10th anniversary iPhone X announced at last year’s product event and extend Apple’s high-end product line.
  • Apple also announced a new Watch, the Series 4, with better fitness tracking and new health features.
  • Apple revealed the pricey new iPhone XS, which starts from £999
  • We also saw the iPhone XS Max, the most expensive Apple smartphone ever – at £1,449
  • These new phones have a brand new feature called dual SIM support, which lets you have two phone numbers at once
  • There’s also the “cheap” £749 iPhone XR, which comes in six colour options
  • Here’s the UK iPhone price list for the new models
  • Apple also confirmed the iOS 12 release date…finally!

APPLE revealed a host of their newest gadgets at a grand unveiling last night – including three new iPhones, and the Apple Watch 4.

Apple CEO Tim Cook kicked off proceedings with an appearance on stage at the Steve Jobs Theatre, inside the company’s new Apple Park campus.

Apple Launches | iPhone Xs | iPhone Xs Max | iPhone Xr |  Series 4 Smartwatch | Specification | Prices

“Apple was founded to make the computer more personal,” Cook began. He also revealed that more than 500million people visit Apple stores every single year – that’s one-fourteenth of Earth’s population.

And this year, they’ll be spending big: Apple’s new iPhones are the most expensive we’ve ever seen. The iPhone XS starts at £999, with the top model costing up to £1,449.

There’s also a new Apple Watch to chew over, as well as a slightly more budget iPhone XR – starting at a lofty £749…

Here’s everything Apple just announced, including the new three iPhones and smartwatch:-

New iPhone XS and XS Max revealed – 2018 Apple smartphones confirmed

Apple Launches | iPhone Xs | iPhone Xs Max | iPhone Xr |  Series 4 Smartwatch | Specification | Prices

  • iPhone Xs and iPhone Xs Max announced: gold finish, two sizes, more
  • iPhone Xs & iPhone Xs Max feature faster Face ID support, Apple claims

Tim Cook announced brand new Apple smartphones at the Wednesday event.

It’s called the iPhone XS, and will be available in Gold, Silver and Space Grey colour options. There are two sizes for the new phone – 5.8 inches and 6.5 inches. The latter is called the iPhone XS Max, and has the biggest screen ever featured on an iPhone.

They both come with Apple’s Face ID facial recognition technology too, letting you unlock your phone by scanning your face. And Apple has created a brand new processor the A12 for the iPhone XS, which should run up to 50% faster than last year’s iPhone chip.

As expected, Apple also added Dual SIM support for the new phones – meaning you can use two SIMs (and by extension, two phone numbers) at once. This is great for travellers, who can keep their UK SIM but also use cheaper local SIM cards at their destinations.

Apple is also kitting its iPhone XS out with the latest iOS 12 software update.This includes a new feature called Siri Shorcuts, that lets you carry out multiple tasks in a single command.

For instance, you could ask Siri to set a timer and tell you about the weather in one single query. You’ll also be able to link this system up to non-Apple apps, like smart home thermostats or music services – previously impossible with Siri.

Apple Launches | iPhone Xs | iPhone Xs Max | iPhone Xr |  Series 4 Smartwatch | Specification | Prices

Apple has also significantly upgraded the camera system for the new iPhone XS.On the back of the iPhone XS, there’s a 12-megapixel wide-angle camera paired up with a 12-megapixel telephoto lens, working in a dual-snapper system.The wide-angle camera sensor now has a wider f/1.8 aperture however, which should improve image quality – by allowing more light to be drawn in.

“This is an amazing amount of power,” said Apple’s Phil Schiller, who said the camera’s image processor is capable of doing a trillion operations at once for every photo you take.

Apple Launches | iPhone Xs | iPhone Xs Max | iPhone Xr |  Series 4 Smartwatch | Specification | Prices

Sadly, pricing is through the roof this year, with Apple revealing the most expensive iPhones ever:

  • iPhone XS (64GB) – £999
  • iPhone XS (256GB) – £1,149
  • iPhone XS (512GB) – £1,349
  • iPhone XS Max (64GB) – £1,099
  • iPhone XS Max (256GB) – £1,249
  • iPhone XS Max (512GB) – £1,449

By comparison, last year’s iPhone 8 started at £699, while the iPhone X ranged from £999 to £1,149.

The iPhone XS will be available to pre-order from Friday, with a release date set for September 21.

iPhone XR – a third, cheaper Apple phone revealed

  • Apple announces 6.1-inch iPhone XR in several colorful finishes, new A12 Bionic chip and faster Face ID

Apple also made a surprise announcement about a third new smartphone – the confusingly named iPhone XR. It’s separate from the core iPhone XS series, and is designed as a cheaper option, rocking a less premium LCD screen.

Despite being a more budget model, it’s got many high-end features – including the swanky all-screen design introduced with last year’s iPhone X.That means it also boasts Face ID facial recognition, just like the pricier iPhone XS and iPhone XS Max.

Apple Launches | iPhone Xs | iPhone Xs Max | iPhone Xr |  Series 4 Smartwatch | Specification | Prices

One of the biggest compromises is that it doesn’t get the ritzy OLED screen its siblings have. It also misses out on a premium stainless frame – instead, it’s got cheaper aluminium edging.

Excitingly, the iPhone XR features Apple’s new A12 Bionic processor, which is the same chip inside the iPhone XS and iPhone XS Max.

The phone is available in the following colours: White, Black, Blue, Yellow, Coral, and (Product)Red.

Pricing for different storage variants is as follows:

  • iPhone XR (64GB) – £749
  • iPhone XR (128GB) – £799
  • iPhone XR (256GB) – £899

This model will come later than the iPhone XS – pre-orders open on October 19, before shipping on October 26.

Apple iPhone XS, iPhone XS Max, iPhone XR: Specifications

Apple iPhone XS and iPhone XS Max feature a 5.8-inch and 6.5-inch OLED Super Retina display. The iPhone XR, on the other hand has a LCD ‘Liquid Retina’ display. All three iPhones are powered by Apple’s new A12 Bionic processor.

Apple Launches | iPhone Xs | iPhone Xs Max | iPhone Xr |  Series 4 Smartwatch | Specification | Prices

In terms of storage, the iPhone XS comes with 64GB, 256GB and 512GB. The iPhone XR will also be available in three storage variants of 64GB, 128GB and 256GB.

For photography, iPhone XS and XS Max have 12-megapixel dual rear cameras, and a 7-megapixel selfie snapper. On the iPhone XR there’s a 12-megapixel wide-angle single rear camera with OIS, f/1.8 aperture and True Tone flash. On the software front, all three iPhones will ship with iOS 12 out-of-the-box.

Apple Watch Series 4 revealed – a new smartwatch

Apple unveiled a brand new smartwatch live on stage – the Apple Watch Series 4.

Apple Launches | iPhone Xs | iPhone Xs Max | iPhone Xr |  Series 4 Smartwatch | Specification | Prices

Apple also announced a new version of the Apple Watch on Wednesday. Apple’s new Watch, the Series 4, will ship with better fitness tracking and new health features, Chief Operating Officer Jeff Williams said. The watch was described as “beautiful” by Apple COO Jeff Williams, who says the screens are between 32% and 35% larger, depending on the model you buy. It’s also slimmer than last year’s Apple Watch.

The user interface has been re-designed to adapt to this change, with Apple adding more detail onto your watch faces. One new face now has eight complications (or features) on screen at a single time.

The coolest new feature is the watch’s ability to detect when you’ve fallen over, causing it to deliver an alert that lets you initiate an emergency call. If the watch senses that you’re immobile for more than a minute, it will start the call automatically, and contact the emergency contact in your phone, too.

The new Watch comes with advanced heart monitors for taking an electrocardiogram, or ECG. Apple says the Series 4 is the first over-the-counter device that can take an ECG. The Series 4’s software can also alert users if they might have a heart condition like atrial fibrillation.

Apple Watch Series 4 (GPS) starts at £399 and Apple Watch Series 4 (GPS + Cellular) starts at £499 and is available to order starting Friday, with the official release set for September 21. Apple is also dropping the Watch Series 3 price tag to $279.

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