- Apple sold 9 million iPhone XR units during its first week
- Analysts believe it is lower/ less than estimates
- Some analysts are still divided on iPhone XR sales
- According to Zhang, Apple will reduce iPhone XR production numbers by two million in November and December.
Sales of the iPhone XR have been found to be higher when compared to that of the iPhone 8 last year. With a reduction in production numbers, the average selling price (ASP) of all iPhones is expected to see a bump of up to 10 per cent.
Apple’s most affordable iPhone model of 2018 – iPhone XR – was launched last month alongside the premium iPhone XS and iPhone XS Max ₹ 109,900. In what comes as expected, Apple’s brand new iPhone XR has managed to ride high on the hype and sold well. According to Rosenblatt Securities analyst Jun Zhang, The iPhone XR went on sale just last week, on October 26, and is said to have sold around 9 million units in its opening weekend. The iPhone XR has been conceived to be the high-selling model when compared to the premium iPhone XS and XS Max.
Data collected from various retail channels by Zhang suggests that iPhone XR sold pretty well with around 9 million units finding buyers in its first weekend. However, these sales figures fell short of what was initially predicted with the affordable iPhone. It was expected that Apple would sell around 10 million units of the XR in its opening week.
As a result, the analyst has revised the estimates for the production of the new iPhone models in November and December from 90 million units to 88 million. While one analyst has claimed that iPhone XR sales represent less than half of all iPhone models sold, they don’t match iPhone XS and iPhone XS Max sales, another believes that iPhone XR sales will account for half of all iPhone models sold.
However, do note that these aren’t the official figures from Apple and therefore, it’s difficult to confirm the authenticity of these figures. The iPhone XR has been conceived to be the high-selling model when compared to the premium iPhone XS and XS Max, and an affordable starting price makes it good value for those who wish to enjoy the latest of Apple’s technologies without burning a hole in the pocket.
As per a report in ped30, analyst Jun Zhang of investment firm Rosenblatt Securities has claimed that the initial iPhone XR sales are weaker than expected and even weaker than iPhone XS and iPhone XS Max sales. He estimates that the global first weekend sales of the iPhone XR to be 9 million units, 1 million units lower than sales of the iPhone XS and iPhone XS Max in the first weekend. Interestingly, compared to the iPhone 8 and iPhone 8 Plus, the analyst says, the iPhone XR sales are better. However, Zhang added that the iPhone 8 Plus faced some constraints and a smaller sell-through base.
In terms of the revision of estimates, Zhang was quoted as saying, “We are trimming our iPhone Production and shipments by 6 million units for Q4. We previously modelled new iPhone production of 90-95 million units and shipments of 80-85 million units. We are revising our estimates to show new iPhone production of 88 million units and shipments of 76-77 million units for the second half of this year.” He also added that for the March quarter, new iPhone production will drop 40 percent to 50 percent quarter over quarter. “We estimate 36-37 million units produced and 35-36 million units shipped in the March quarter,” he said.
The iPhone XR is essentially an iPhone XS with a cheaper LCD display and a single rear camera. However, the XR gets a display size that’s new to the iPhone lineup — a 6.1-inch panel, which is bigger than the more expensive iPhone XS. Underneath, there’s the same A12 Bionic chip with iOS 12 onboard taking care of the daily errands. The iPhone XR also gets the FaceID system and the narrow-bezel fullscreen design from the iPhone X.
The iPhone XR comes in five colours and is available in three storage variants, starting at Rs 77,000 for the base 64GB variant.
Meanwhile, Cowan analysts Karl Ackerman and Matthew Ramsey said that although there are some issues in display panel shipments, the production indicates that iPhone XR sales will account for half of all iPhones models sold. Notably, the firm has cited six different factors in support of this. They were quoted as saying, “Despite some noise this month on panel order shipments (e.g., panel cutting issues from JDI that have caused them to lower their shipment forecast; backlight module light leakage from Minebea; some assembly issues at Pegatron), we do not see a downward revision to the LCD model.”