Instagram is the perfect social media network to display modelling talent. It emphasizes vivid, high-quality photographic images. It allows models to showcase fashion to their fans and to help create trends. You should follow the top 10 most-famous and followed models on Instagram.

Of course, not everybody appreciates the ease with which today’s models can gain a following. ‘90s supermodel, Stephanie Seymour, is not impressed with the new breed of a supermodel. She negatively compares today’s models taking selfies and posting them on Instagram with her 90s counterparts who spent long hours travelling between fashion shows.

Talking about influencers, Instagram is an excellent medium for models, bloggers, travel junkies, and fitness freaks to put up their creations. But, whatever your personal preference is, there are some people who you just cannot afford to not follow, and those are the ones we are gonna talk about today. Instagram top 10 most-famous and followed models – we present to you, the most swoon-worthy ‘gram’ profiles every girl who is remotely into fashion should follow.

However it can’t be denied that many of today’s leading Instagram models deserve their success, and probably would have found fame in a previous era.

The Top 10 Most-Famous and Most-Followed Models on Instagram:-

  1. Kendall Jenner (@kendalljenner) 257M+ followers
  2. Gigi Hadid (@gigihadid) 75.7M+ followers
  3. Bella Hadid (@bellahadid) 54.7M+ followers
  4. Cara Delevingne (@caradelevingne) 42.9M+ followers
  5. Chrissy Teigen (@chrissyteigen) 39.4M+ followers
  6. Victoria Beckham (@victoriabeckham) 30.3M+ followers
  7. Emily Ratajkowski (@emrata) 29.5M+ followers
  8. Sommer Ray (@sommerray) 26.2M+ followers
  9. Gisele Bündchen (@gisele) 19.8M+ followers
  10. Candice Swanepoel (@angelcandices) 18.4M+ followers
  11. Adriana Lima (@adrianalima) 14.9M+ followers
  12. Miranda Kerr (@mirandakerr) 13.6M+ followers
  13. Charlie Austin (@itscharlieaustin) 46.1K followers

1.   Kendall Jenner – @kendalljenner


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A post shared by Kendall (@kendalljenner)

 Followers: 257 million

Kendall Jenner is a model and a member of the famous Kardashian family. So at age 14 she signed up to Wilhelmina Models modelling agency and participated in her first fashion shoot. One of her early modelling campaigns was for Forever 21. Before long she had built a name for herself, modelling for major international designers and featuring in magazine spreads. She has appeared in fashion from top names such as Marc Jacobs, Givenchy, Dolce & Gabbana, and Chanel.

Kendall won Teen Choice Awards for Favorite Model in both 2015 and 2016.

As part of the Kardashian clan, it was natural for Kendall to shine with social media. She is considered a top influencer and can command up to $400,000 a post.


She has lent her name to merchandise including nail polish, jewellery, shoes, handbags, makeup, and clothing.

One backward step on Instagram was lending her name to the infamous Frye Festival.

As of April 2022, she is one of the top 10 most-famous and followed celebrities on Instagram. So in 2022, Jenner takes the top World’s Highest-Paid Model on the Forbes top-earning models list.

2.   Gigi Hadid – @gigihadid

Followers: 75.7 million

Gigi Hadid is an American fashion model. She is the sister of another model on this list, Bella Hadid. Their mother, Yolanda Hadid, was also once a model. Also, she is one of the top 10 most-famous and followed models on Instagram.

Gigi gained her first modelling gig at just two years – modelling Baby Guess clothing. She continued to model for Guess through her teenage years.

Gigi Hadid signed up for IMG Models in 2013 and made her New York Fashion Week debut in 2014.

She has continued to model since then. She appeared in the 2015 Pirelli Calendar. Also, She has appeared in many fashion covers, such as Vogue, Schön, Numéro, Allure, W Magazine, and Teen Vogue. She featured on the covers of four version of the March 2017 Vogue – United States, Britain, China, and the Arabia edition.

3. Bella Hadid


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A post shared by Bella 🦋 (@bellahadid)

Followers: 54.7 million

Like her older sister, Gigi, Bella Hadid has found massive success as a fashion model. With more than 57 million followers, she is one of the most famous and followed the Instagram model in 2022. She began modeling at age 16 in 2012 in a Flynn Skye commercial.

In 2014 she signed with IMG Models. She made her New York Fashion Week debut that year. She has been prominent in many top fashion week catwalks ever since.

Bella has modeled for many of the big names in fashion. So these include Alexander Wang, Sies Marjan, Carolina Herrera, Brandon Maxwell, Michael Kors, Anna Sue, Ralph Lauren, Prabal Gurung, and many more.

Bella has also been featured on her magazine covers, including Elle, Allure, Glamour, Seventeen, Unconditional Magazine, Grey Magazine, Jalouse Magazine, V Magazine, Editorialist, Wonderlands, S Moda, Evening Standard, Teen Vogue, and Twin Magazine

 4.  Cara DeLevigne – @caradelevingne

Dare to #DoYou in the #Muse Maia. @Pumasportstyle #ad

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Followers: 42.9 million

Cara DeLevigne is an English fashion model and actress.

She began modelling in 2002, aged ten, in an editorial shoot for Vogue Italia. Seven years later she signed with Storm Model Management. She worked in the industry for two years, before she landed her first runway show.

Burberry’s Christopher Bailey spotted her in 2011 and cast her in the upcoming Burberry Spring / Summer campaign. She then modelled the Burberry Prorsum 2012 spring/summer collection at the September 2011 London Fashion Week.

Her career continued to flourish over the 2013-2015 period.  She won the “Model of the Year” Award at the British Fashion Awards in both 2012 and 2014.

However, Cara shifted her focus in 2015 away from modelling into acting. She has also recently made her debut as a novelist of young adult fiction..

5.   Chrissy Teigen – @chrissyteigen

Father’s Day part two. Love, mama. I touched up my under eyes yeah what

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Followers: 39.4 million

Chrissy Teigen is a 36-year-old American model, who began in the industry as an IGN Babe in 2004. Since then she has modelled extensively. She has participated in campaigns for Gillette Venus, Olay, Nike, Skullcandy headphones, Gap Factory, XOXO, UGG Australia, Rock and Republic, Billabong, Beach Bunny Swimwear, and Nine West Fashion Targets Breast Cancer.

Chrissy Teigen made her first appearance in the annual Sports Illustrated Swimsuit Issue in 2010, staying there every year until she reached the cover in 2014.

She has also featured in editorials for Italian Vogue, Esquire, Glamour, Galore, and Cosmopolitan.

6. Victoria Beckham

most followed Instagram model

Followers: 30.3 million

Victoria Beckham is a former English singer, fashion designer, and media personality. She rose to prominence as a pop singer in the girl group Spice Girls. Soon, the group became one of the best-selling female groups of all time.

Victoria received worldwide recognition after marrying soccer player David Beckham. She starred in documentary shows based on her life, including Victoria Beckham: Coming to America.

With 30.3 million followers, she is one of the most followed and famous Instagram models in 2022. In addition, she was a guest judge on Germany’s Next Top Supermodel and American Idol.

7.   Emily Ratajkowski – @emrata


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A post shared by Emily Ratajkowski (@emrata)

 Followers: 29.5 million      

Emily Ratajkowski is a 26-year-old American model and actress. She rose to fame through appearances in music videos – Robin Thicke’s “Blurred Lines” and Maroon 5’s “Love Somebody.”

She featured in the 2014 and 2015 Sports Illustrated swimsuit issues. FHM named her the fourth sexiest woman in the world. She was the cover model for the 2014 issue of Cosmopolitan. She has since gone on to feature on the covers of many prominent magazines, including several international editions of Vogue.

Emily Ratajkowski made her fashion debut modelling for Marc Jacobs at 2015’s New York Fashion Week.

So like Kendall Jenner, Bella Hadid, and many other models/actresses, Emily took one misstep this year by promoting the Fyre Festival via her Instagram account.

8. Sommer Ray


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 Followers: 26.2 million

Sommer Ray is a popular American bikini athlete, model, and social media sensation. She has won various bodybuilding competitions and is one of the famous and most followed Instagram models in 2022. Sommer is very active online and regularly posts his fitness and bodybuilding tips. She owns a YouTube channel through which he shares his fitness secrets. Her Instagram account houses jaw-dropping photos which have captured millions of followers on Facebook. However, Sommer Ray has a clothing brand named “Sommer Ray Collection.”

9.   Gisele Bundchen – @gisele


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In the end, the longest and most important relationship any of us will ever have is with ourselves. That’s why I believe self-awareness is so important. We all need to learn to become more comfortable with ourselves as early as possible and to grasp that we are responsible for who we are and who we become. #Lessons 📖 No final, o relacionamento mais longo e mais importante que qualquer um de nós terá é com a gente mesmo. É por isso que acredito que ter consciência de quem somos é muito importante. Todos nós precisamos aprender a ficar mais à vontade com quem somos o mais cedo possível e compreender que somos responsáveis ​​por quem somos e por quem nos tornamos. #aprendizados

A post shared by Gisele Bündchen (@gisele) on

Followers: 19.8 million

Gisele Bundchen is a 37-year-old Brazilian model.

She gained her break as a model in Alexander McQueen’s spring 1998 “rain” ready-to-wear London show. McQueen named her “The Body.”

This led to rapid success, with a string of bookings posing for many big-name fashion campaigns. These included Missoni, Chloé, Dolce & Gabbana, Valentino, Gianfranco Ferré, Ralph Lauren, Versace, and many more clients.

She has also built her reputation to the point that she is now one of the highest-paid models in the world. Gisele Bundchen held the top position in 2012’s Forbes top-earning model list. She appeared in the 2015 Guinness World Record book as the model who earned the most money each year.

She provides numerous endorsements covering a wide range of products.

10.   Candice Swanepoel – @angelcandices

Followers: 12.4 million

Candice Swanepoel is a South African model, who was 8th on the Forbes top-earning models 2016 list.

Her modelling career began when she was spotted by a model scout in a Durban flea market when she was aged 15.

She has modelled on the runway for a wide range of fashion brands. She has also appeared in many advertising campaigns. So in 2010 she was selected to be a Victoria’s Secret Agent, and has modelled many of their more luxury items, including a $10 million “Royal Fantasy Bra.”

In 2014 she made the top position on Maxim’s “Hot 100 List”.

11.   Miranda Kerr – @mirandakerr


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Followers: 11.7 million

Miranda Kerr is a 34-year-old Australian model who rose to fame in 2007 as the first Australian Victoria’s Secret model.

She began modelling when aged 13, winning the 1997 Dolly magazine/Impulse model competition. She started working with Chic Management’s Sydney division who gave her considerable commercial exposure, particularly for beachwear.

As a result, she moved to New York to continue her modelling career. Aso, she received many runway appearances, which ultimately lead to her Victoria’s Secrets signing. She appeared in their televised runway shows in 2006, 2007, 2008, and 2009.

Her modelling success has continued since then, fronting many high-profile campaigns and regularly featuring on glamour magazine covers.

She ranked No. 10 on the 2016 Forbes list of highest-paid models. She is one of the top 10 most-famous and followed models on Instagram.

12. Adriana Lima – @adrianalima


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✨ #California state of mind✨ can’t wait to be back with my friend @jeromeduran ✨ 🐆

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Followers: 11.7 million

Adriana Lima is another model who is best known for her work as a Victoria’s Secret Agent. She is now their longest-running model. Adriana is a 36-year-old Brazilian model and actress.

She has acted as a spokesmodel for Maybelline since 2003. Adriana Lima is also well-known for her Super Bowl and Kia Motors ads.

She has been the second-highest paid model since 2014.

So, she currently acts as a brand ambassador for Sportmax’s ready-to-wear collection, Calzedonia’s beachwear collection, and Desigual’s clothing lines.

13. Charlie Austin

Followers: 46.1K 

Last but not least on the list of most followed Instagram models in 2022 is Charlie Austin. She is a rising star in the field of modeling. She began her career at the age of 17 and also participated in Australia’s Next Top Model. It gave her worldwide recognition and love from fans. Austin gives summer body goals like no other model does. If you love fashion, check her out on Instagram today!

FAQ: Most Famous & Followed Models

Do Instagram models get paid?

Yes, they do get paid. However, the income of each model is different from the others. The income also depends on the number of followers and the brand they endorse.

How many followers do Instagram models have?

On average, to be an Instagram model, one needs to have more than 20,000 followers.

Who is the youngest Instagram model?

Cindy Kimberly is the youngest Instagram model. This 23-year-old star was discovered in 2015 and today has 7 million followers. She gained recognition when Justin Bieber posted a picture of her. She is a multitalented Sports Illustrates Swimsuit newbie and dancer developing her own clothing brand.

How old are Instagram models?

The age of these models ranges from 18 to 24.

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