Instagram is the perfect social media network to display modeling talent. It emphasizes vivid, high-quality photographic images. It allows models to showcase fashion to their fans and to help create trends.
Of course, not everybody appreciates the ease with which today’s models can gain a following. ‘90s supermodel, Stephanie Seymour, is not impressed with the new breed of supermodel. She negatively compares today’s models taking selfies and posting them on Instagram with her 90s counterparts who spent long hours traveling between fashion shows.
Talking about influencers, Instagram is an excellent medium for models, bloggers, travel junkies, and fitness freaks to put up their creations. But, whatever your personal preference is, there are some people who you just cannot afford to not follow, and those are the ones we are gonna talk about today. Instagram models with millions of followers – we present to you, the most swoon-worthy ‘gram’ profiles every girl who is remotely into fashion should follow.
However it can’t be denied that many of today’s leading Instagram models deserve their success, and probably would have found fame in a previous era.
The Top 10 Most-Followed Models on Instagram
- Kendall Jenner (@kendalljenner) 93.5M+ followers
- Gigi Hadid (@gigihadid) 42.4M+ followers
- Cara Delevingne (@caradelevingne) 41.1+ followers
- Chrissy Teigen (@chrissyteigen) 19.4M+ followers
- Bella Hadid (@bellahadid) 19.3M+ followers
- Emily Ratajkowski (@emrata) 18.9M+ followers
- Gisele Bündchen (@gisele) 14.7M+ followers
- Candice Swanepoel (@angelcandices) 12.4M+ followers
- Miranda Kerr (@mirandakerr) 11.7M+ followers
- Adriana Lima (@adrianalima) 11.7M+ followers
1. Kendall Jenner – @kendalljenner
Followers: 93.5 million
Kendall Jenner is a model and a member of the famous Kardashian family. At age 14 she signed up to Wilhelmina Models modeling agency and participated in her first fashion shoot. One of her early modeling campaigns was for Forever 21. Before long she had built a name for herself, modeling for major international designers and featuring in magazine spreads. She has appeared in fashion from top names such as Marc Jacobs, Givenchy, Dolce & Gabbana, and Chanel.
Kendall won Teen Choice Awards for Favorite Model in both 2015 and 2016.
As part of the Kardashian clan, it was natural for Kendall to shine with social media. She is considered a top influencer and can command up to $400,000 a post.
She has lent her name to merchandise including nail polish, jewelry, shoes, handbags, makeup, and clothing.
One backward step on Instagram was lending her name to the infamous Frye Festival.
As of April 2017, she is one of the top 15 most followed celebrities on Instagram. In 2017, Jenner takes the top World’s Highest-Paid Model on the Forbes top-earning models list.
2. Gigi Hadid – @gigihadid
Followers: 42.4 million
Gigi Hadid is an American fashion model. She is the sister of another model on this list, Bella Hadid. Their mother, Yolanda Hadid, was also once a model.
Gigi gained her first modeling gig at just two years – modeling Baby Guess clothing. She continued to model for Guess through her teenage years.
She signed up for IMG Models in 2013 and made her New York Fashion Week debut in 2014.
She has continued to model since then. She appeared in the 2015 Pirelli Calendar. She has appeared in many fashion covers, such as Vogue, Schön, Numéro, Allure, W Magazine, and Teen Vogue. She featured on the covers of four version of the March 2017 Vogue – United States, Britain, China, and the Arabia edition.
3. Cara DeLevigne – @caradelevingne
Followers: 41.1 million
Cara DeLevigne is an English fashion model and actress.
She began modeling in 2002, aged ten, in an editorial shoot for Vogue Italia. Seven years later she signed with Storm Model Management. She worked in the industry for two years, before she landed her first runway show.
Burberry’s Christopher Bailey spotted her in 2011 and cast her in the upcoming Burberry Spring / Summer campaign. She then modeled the Burberry Prorsum 2012 spring/summer collection at the September 2011 London Fashion Week.
Her career continued to flourish over the 2013-2015 period. She won the “Model of the Year” Award at the British Fashion Awards in both 2012 and 2014.
However, Cara shifted her focus in 2015 away from modeling into acting. She has also recently made her debut as a novelist of young adult fiction.
4. Chrissy Teigen – @chrissyteigen
Followers: 19.4 million
Chrissy Teigen is a 32-year-old American model, who began in the industry as an IGN Babe in 2004. Since then she has modeled extensively. She has participated in campaigns for Gillette Venus, Olay, Nike, Skullcandy headphones, Gap Factory, XOXO, UGG Australia, Rock and Republic, Billabong, Beach Bunny Swimwear, and Nine West Fashion Targets Breast Cancer.
She made her first appearance in the annual Sports Illustrated Swimsuit Issue in 2010, staying there every year until she reached the cover in 2014.
She has also featured in editorials for Italian Vogue, Esquire, Glamour, Galore, and Cosmopolitan.
5. Bella Hadid – @bellahadid
Followers: 19.3 million
Like her older sister, Gigi, Bella Hadid has found massive success as a fashion model.
She began modeling at age 16 in 2012 on a Flynn Skye commercial.
In 2014 she signed with IMG Models. She made her New York Fashion Week debut that year. She has been prominent in many of the top fashion week catwalks ever since.
Bella has modeled for many of the big names of fashion. These include Alexander Wang, Sies Marjan, Carolina Herrera, Brandon Maxwell, Michael Kors, Anna Sue, Ralph Lauren, Prabal Gurung, Zadig et Voltaire, Oscar de la Renta, Versace, and many more.
Bella has also featured on her share of magazine covers, including Elle, Allure, Glamour, Seventeen, Unconditional Magazine, Grey Magazine, Jalouse Magazine, V Magazine, Editorialist, Wonderlands, S Moda, Evening Standard, Teen Vogue, and Twin Magazine.
6. Emily Ratajkowski – @emrata
Followers: 18.9 million
Emily Ratajkowski is a 26-year-old American model and actress. She rose to fame through appearances in music videos – Robin Thicke’s “Blurred Lines” and Maroon 5’s “Love Somebody.”
She featured in the 2014 and 2015 Sports Illustrated swimsuit issues. FHM named her the fourth sexiest woman in the world. She was the cover model for the 2014 issue of Cosmopolitan. She has since gone on to feature on the covers of many prominent magazines, including several international editions of Vogue.
She made her fashion debut modeling for Marc Jacobs at 2015’s New York Fashion Week.
Like Kendall Jenner, Bella Hadid, and many other models/actresses, Emily took one misstep this year by promoting the Fyre Festival via her Instagram account.
7. Gisele Bundchen – @gisele
Followers: 14.7 million
Gisele Bundchen is a 37-year-old Brazilian model.
She gained her break as a model in Alexander McQueen’s spring 1998 “rain” ready-to-wear London show. McQueen named her “The Body.”
This led to rapid success, with a string of bookings posing for many big-name fashion campaigns. These included Missoni, Chloé, Dolce & Gabbana, Valentino, Gianfranco Ferré, Ralph Lauren, Versace, and many more clients.
She has also built her reputation to the point that she is now one of the highest paid models in the world. She held the top position in 2012’s Forbes top-earning model list. She appeared in the 2015 Guinness World Record book as the model who earned the most money each year.
She provides numerous endorsements covering a wide range of products.
8. Candice Swanepoel – @angelcandices
Followers: 12.4 million
Candice Swanepoel is a South African model, who was 8th on the Forbes top-earning models 2016 list.
Her modeling career began when she was spotted by a model scout in a Durban flea market when she was aged 15.
She has modeled on the runway for a wide range of fashion brands. She has also appeared in many advertising campaigns. In 2010 she was selected to be a Victoria’s Secret Agent, and has modeled many of their more luxury items, including a $10 million “Royal Fantasy Bra.”
In 2014 she made the top position on Maxim’s “Hot 100 List”.
9. Miranda Kerr – @mirandakerr
Followers: 11.7 million
Miranda Kerr is a 34-year-old Australian model who rose to fame in 2007 as the first Australian Victoria’s Secret model.
She began modeling when aged 13, winning the 1997 Dolly magazine/Impulse model competition. She started working with Chic Management’s Sydney division who gave her considerable commercial exposure, particularly for beachwear.
As a result, she moved to New York to continue her modeling career. She received many runway appearances, which ultimately lead to her Victoria’s Secrets signing. She appeared in their televised runway shows in 2006, 2007, 2008, and 2009.
Her modeling success has continued since then, fronting many high-profile campaigns and regularly featuring on glamour magazine covers.
She ranked No. 10 on the 2016 Forbes list of highest paid models.
10. Adriana Lima – @adrianalima
Followers: 11.7 million
Adriana Lima is another model who is best known for her work as a Victoria’s Secret Agent. She is now their longest-running model. Adriana is a 36-year-old Brazilian model and actress.
She has acted as a spokesmodel for Maybelline since 2003. She is also well-known for her Super Bowl and Kia Motors ads.
She has been the second-highest paid model since 2014.
She currently acts as a brand ambassador for Sportmax’s ready-to-wear collection, Calzedonia’s beachwear collection, and Desigual’s clothing lines.